Smith & Nephew internal brand: EY
The ask: To create a bespoke brand for our FTSE100 client to use across all client interactions throughout EY. By doing so we reinforce the message that by using EY, there is a consistency of service and quality in every interaction.
Smith and Nephew is a pharmaceutical company. We evolved the cross motif within their brand. I worked with the senior team to create a strap-line which encapsulated what we could offer to them - ‘Unlimited potential’ - which plays on their own strapline ‘Life unlimited’. From this I created a library of images which represented ‘unlimited’ and ‘potential’, as well as templates for bids, meetings, MURALs and emails.