S30 conference collateral: EY
The ask: Mural for the opening global collaboration session attended by HRH Prince Charles
The S30 forum comprises CSOs from some of the world’s most influential companies and is aiming to accelerate business action on sustainability. This Mural was created for the first collaborative, virtual session. It needed to look credible and professional to instil confidence in the purpose and project as a whole. It was essential to make a good first impression.
The brief specified that this must not look like the EY brand. I used the circular wave to reflect the circular nature of sustainability. The circle is made up of 30 individual waves to represent the 30 companies - bending and flexing in their own individual ways, but ultimately all united in their goal.