BP internal brand: EY
The ask: To create a bespoke brand for our FTSE100 client to use across all client interactions throughout EY. By doing so we reinforce the message that by using EY, there is a consistency of service and quality in every interaction.
BP is going through a huge transformation towards a sustainable future. Their branding is relaxed and fluid. I wanted to reflect that with this organic wave, using the EY yellow and BP green, flowing in parallel. From this I created templates for bids, meetings, MURALs and emails which the team could use independently of the creative team when necessary.